Red Anchor owns and operates HotNow, an on‑demand marketing automation platform and consumer discovery/directory app that surfaces local retailers' promotions using machine‑learned optimization. The HotNow app targets consumer users by genre and proximity and provides retailers tools to offer various promotions. The company is a private British Virgin Islands entity with primary operations in Bangkok, Thailand. The announced investment is intended to fund Red Anchor's working capital pursuant to agreed budgets and business plans. There are no operating metrics (revenue/users) disclosed in the articles. Red Anchor's near‑term financing and governance will be affected by the terms of the Capstream transaction and related closing conditions.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2016