RED Mountain operates as an independent ski resort offering downhill and resort experiences from its base in Rossland, British Columbia. In 2016–2017 the company launched a crowdfunding initiative called “Fight The Man. Own The Mountain,” offering Class D Units to retail investors with minimum investments starting at $1,000. The campaign positions RED as a community-owned alternative to corporate consolidation in North American skiing and emphasizes accessibility and authenticity. The resort reported pledges of over $13 million during the campaign period, and has converted enough subscriptions to exceed its $1.5 million minimum offering. Having accepted the first round of subscriptions, RED says initial funds can be accessed to improve the guest experience and that investor perks will be available as early as the ski season. The company plans to continue accepting subscriptions and expects to raise additional equity after this initial close. RED Mountain operates as a full-service ski resort offering 2,877 acres of terrain and recently opened nearly 1,000 acres on Grey Mountain. The resort markets itself as Western Canada’s oldest ski resort and emphasizes community and independent ownership. RED reported a record winter in 2015–16 with deep snowfall and very strong sales. It launched a crowdfunding initiative, “Fight The Man. Own The Mountain.,” to broaden ownership and finance future sustainability. The campaign gained rapid traction on StartEngine, signaling strong consumer interest and engagement. Operational metrics highlighted in the campaign include 7.6 meters of annual snowfall and in-bounds cat-skiing as part of the guest experience. The resort has significant earned media and social reach, including nearly 200,000 video views for the campaign.

Total raised

$5M

Funding rounds

2

Latest round

Equity

Latest activity

Dec 2017