Red Ventures uses advanced data analytics, marketing and sales technology to optimize customer acquisition and lifetime value for a range of premier brands across industries. Founded in 2000 by Ric Elias, the company serves sectors including consumer home video, telecom, insurance, energy, financial services and software. Clients include DIRECTV, MetLife and Verizon. The company employs more than 2,000 people and is based in Indian Land, South Carolina. Red Ventures received a $250M strategic investment from Silver Lake Partners and says it will use the proceeds to expand operations. In conjunction with the investment, Silver Lake’s Greg Mondre will join Red Ventures’ board and Silver Lake joined General Atlantic as a minority shareholder. Red Ventures develops and manages large-scale, multi-channel customer acquisition programs across the U.S., Canada and Puerto Rico. Its capabilities include lead generation, sales conversion, performance tracking and marketing channel optimization. Clients include satellite television and home security providers, as well as other brands across various industries. Founded in 2000 by Ric Elias and Dan Feldstein, the company is based in Indian Land, South Carolina, and operates offices in South Carolina, North Carolina, Florida, Puerto Rico and Guatemala. The company employed over 950 people and planned to expand to 1,100 employees by the end of 2010. Management said the firm is preparing for another round of strategic growth and views the new partnership as a way to accelerate that expansion.

Total raised

$250M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2015