Red61 provides scalable ticketing, CRM and audience-insight software to live entertainment brands, including the Edinburgh Festival Fringe. The platform emphasises accelerated time-to-market delivery and a product vision focused on robust, global deployments. Red61 processed 1 million tickets in Q1 2021 and reports particular growth across the Asia/Pacific region. Recent client wins include venues and councils (for example St Lawrence Parkway Commission and City of Moncton) and multiple fringe festivals in Sydney, Vancouver, Calgary, Hamilton and Montreal. Financially, the company closed a late seed funding package of £1.4m from Scottish investors to support further growth. Management says the funding validates progress through the pandemic and the company has retained Lazarus Consulting to manage a planned Series A, where investor interest has already been received. Red61 develops and licenses the VIA ticketing system, which enables clients to create multiple sales and media channels for high-volume, high-profile live events. The company says VIA makes it easier for people to find information and make purchases across channels. Red61 recently announced revenue of more than £1,000,000 and has secured equity funding to accelerate growth. Historically most growth came from client referrals and word of mouth, and the firm plans to add a proactive sales route to market. Management is hiring across departments and intends to expand internationally, including opening an office in Melbourne. The company also has an established relationship with the Edinburgh Festival Fringe and plans product work on e-ticketing and disrupting the traditional box-office service.

Total raised

$3M

Funding rounds

2

Latest round

Seed

Latest activity

May 2021