REDEF’s core product is a daily assortment of curated articles, images, aphorisms, videos, songs and commentary delivered as themed “interest mixes” across channels such as Media and Fashion. The team is New York–based and six people strong, with two curators and one curator planned per new channel. Content is found via a custom curation CMS, RSS feeds, social, search and reader suggestions, and the company emphasizes its distinctive voice and point of view. REDEF plans to move beyond email with an iOS app slated for summer, launch a sports vertical, and develop a REDEF TV show focused on opinion and analysis. The company is experimenting with monetization, considering a small monthly subscription after a free trial while keeping price points undetermined. Financially, REDEF recently raised outside funding to support full-time operations and expansion.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

May 2014