RedPoint Global offers an enterprise Customer Engagement Hub built around its RedPoint Customer Data Platform (CDP) to connect data in real time and enable personalized omnichannel engagements. Its product suite includes RedPoint Automated Machine Learning for real-time decisioning, AI Studio for machine learning and analytics, and RedPoint Intelligent Orchestration to personalize and optimize customer interactions. Leading brands such as GoDaddy, Xanterra and Keurig Dr Pepper use the platform to drive personalized customer experiences and reduce irrelevant messaging. The company has been recognized by Gartner and named a leading CDP vendor by The Relevancy Group. RedPoint plans to invest in its partner ecosystem and accelerate geographic expansion to deepen strategic partnerships and increase market penetration. The company announced a $13.5 million equity raise to support these growth initiatives. RedPoint Global is a Wellesley Hills, MA–based provider of data management and customer engagement software. It offers the Convergent Marketing Platform, which extracts structured and unstructured data, analyzes customer behaviors and preferences, and creates targeted messaging across channels from a single platform. Led by CEO Dale Renner, the company serves premier brands across banking, insurance, healthcare, retail, travel, automotive, non-profit, and data-compilation sectors. Notable customers named in the article include AAA National, AIG, American Express, Equifax, Rite Aid, Under Armour and others. In May 2016 RedPoint Global raised $12M in a Series C and intends to use the proceeds to expand operations and accelerate development of new product offerings. RedPoint Global provides a comprehensive set of ETL, data quality and data integration applications that operate in and across both traditional and Hadoop 2.0/YARN environments. The company also offers data-driven customer engagement solutions to help companies derive insights from customer behaviors and create relevant messaging across channels. Its applications feature a visual user interface that eliminates the need for programming skills. RedPoint recently launched a Data Management for Hadoop 2.0 product and intends to use new funding to accelerate sales and marketing for that product. The company is led by CEO and founder Dale Renner and is based in Wellesley Hills, Mass. RedPoint raised $5.2M in growth financing to support these initiatives.

Total raised

$31M

Funding rounds

3

Latest round

Equity

Latest activity

Sep 2019