Reelio operates a data-driven, self-service influencer marketing platform combined with dedicated account specialists to help brands, agencies, and publishers build and manage branded content partnerships. The company uses a patent-pending matching algorithm and an integrated CRM to connect brands with appropriate influencer partners and streamline campaign workflows. Reelio reports a user base of more than 10,000 influencers (represented by dozens of networks and agencies) and serves hundreds of premium brands, including Clinique, Unilever, and Visa. Founded in 2012 and headquartered in New York, Reelio emphasizes measurable ROI for brands and brand-safe, scalable content partnerships. Management says the new funding will be used to continue investing in the technology platform, expand the executive team, and enter key markets. The company has won recognition at SXSW and Cannes Lions for its approach and tooling. Reelio describes itself as “the Match.com of brands and creators on YouTube” and provides a data-driven marketplace to help brands identify and contract creators beyond the most popular channels. The platform collects creator data across YouTube to surface creators who post consistently and can collectively reach engaged audiences, then asks creators to opt in to sponsorship offers. Brands can be highly involved in creative direction, completely hands-off, or somewhere in between, according to the company. Reelio is currently in private beta and has already run a campaign with Zazzle, producing a playlist of sponsored videos. The founding team includes co-founder and CEO Pete Borum and co-founders Benjamin Williams and Mark Borum, who developed the idea after experimenting with creator-focused education programs.

Total raised

$6M

Funding rounds

2

Latest round

Series A

Latest activity

Aug 2015