Reflective provides a no-code platform that lets nontechnical employees design workflows to automate repetitive tasks across cloud and on-premise software. The company emphasizes a hybrid, human-in-the-loop model so people still execute steps that require complex decision-making while automating routine work. Customers use Reflective to sync features such as COVID-19 health screening alerts into Slack and to speed merchant data entry into Salesforce, replacing slower email- and spreadsheet-based processes. Reflective was launched earlier this year as a three-person startup and says it can make existing software significantly more efficient in hours rather than months. The product is positioned against Robotic Process Automation incumbents like UiPath and API connector tools such as Zapier, aiming to offer faster, less brittle implementations. The company has attracted strong interest despite the ongoing economic downturn and recently raised external funding to support growth.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2020