Founded in April 2015 and registered in Beijing, Huadian Shijian operates as a B2C online flower retailer using a “pre-order + periodic purchase” weekly bouquet model that delivers fresh flowers to homes and offices. The company combines e-commerce with offline retail, operating nearly 200 stores nationwide while covering over 300 cities as of 2020. By the end of 2020 it had cumulatively delivered 500 million stems and attracted more than 15 million followers; its annual user retention rate has risen to over 60%. Past activity includes partnerships and live-stream sales experiments and prior financing rounds and investors that supported expansion. The brand emphasizes supply-chain control, floral quality, packaging, delivery and customer service as core operational focuses. Following the latest financing, the company plans to continue building its supply chain, expand new-retail flower shops, strengthen industry-internet information systems, and recruit senior talent.

Total raised

$15M

Funding rounds

1

Latest round

Series C

Latest activity

Feb 2021