Refluenced operates a data-driven platform that enables brands and agencies to manage influencer campaigns end-to-end, including content distribution and reporting. The platform supports Instagram and TikTok and uses a model where influencers apply to brands rather than brands sourcing influencers. Refluenced focuses on nano- and micro-influencers (roughly 1,000–30,000 followers) to drive more engaged, authentic and locally impactful content. Its tool aims to stretch marketing budgets by distributing campaigns across multiple creators for longer-term effect. The company completed fiscal year 2023 successfully and reported a significant growth spike in Q1 2024. Refluenced is using recent funding to accelerate its planned expansion into the German market, backed by a campaign launched in autumn 2023 and support from the agency Foundry.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

May 2024