Reform RX is a connected fitness Pilates equipment company that digitally connects Pilates reformers, enabling streamed on-demand classes, wearable integration, and meaningful workout metrics. Its technology is patented and designed for versatility across boutique studios, gyms, hotels, corporate venues, and direct-to-consumer settings. The company generated $1M in revenue within two weeks of launch and sold out its initial product line in the first quarter of 2023. Reform RX’s reformer is available in 13 countries and can ship worldwide, and the company also operates a boutique reformer studio in Corona Del Mar, Newport Beach, CA. The company intends to use the funds to accelerate expansion and further develop its patented technology to enhance Pilates personalization and the mind-body connection. The business is led by Yvette McGaffin and Neal McGaffin. Reform RX builds an ergonomically designed connected-reformer that integrates a 21.5” touchscreen for live and on-demand classes from elite Pilates instructors. Its software and hardware track performance metrics including total calorie consumption, heart rate, speed of travel, and power output to deliver bespoke workouts. Founders Yvette and Neal McGaffin have had the product in development since 2018, spending three years on the commercial-grade hardware and 18 months refining the software. The company used longevity rigs to run millions of cycles on components to position the RX as a premium commercial-grade product suitable for boutique studios, commercial gyms, and at-home users. Reform RX plans to open pre-orders across the US, Canada and Australia at reformrx.com with first deliveries expected in Spring 2022. The company has received investment and support that the founders say enabled the product’s launch readiness.

Total raised

$5M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2024