Refract offers a software-as-a-service sales coaching platform that provides managers with insight into their team's sales conversations. The product helps users understand what top performers do differently, identify and remedy missed opportunities, and build a library of best practice by tagging decisive moments within calls or meetings. The company will use the newly secured funds to further develop its product and expand its team. Refract was established in 2015 by CEO Kevin Beales and is based in Newcastle, UK. It serves a global customer base including VMWare, SumTotal, Dice and Tata Steel, as well as a host of sales thought leaders. The company previously raised an initial round from Mercia and the Finance For Business North East Technology Fund in early 2017 and has now received an additional investment from Mercia Fund Managers. Refract provides a cloud-based Software-as-a-Service platform that lets sales and customer-service teams receive live feedback on calls, emails and meetings. The platform tags coachable moments so managers can skip between key moments when giving feedback or praise. It enables sales and customer-service leaders to identify and remedy frequent mistakes and missed opportunities and to build libraries of best practices. Those libraries are used as learning tools for employees and new hires. The company is led by CEO Kevin Beales. Refract said it will use the new funding to expand operations.

Total raised

$1M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2017