Reframe It offers a browser plug-in and bookmarklet that lets users highlight passages on any web page and add comments in a side pane. The product supports private, public, or group-visible comments and a white‑label publisher option to embed branded community annotation on sites. Social features include following other users' comments, group comment streams, and RSS feeds; users can import contacts from Gmail and Facebook (LinkedIn support was noted as coming soon). The company is preparing version 2.0, which adds a social, real-time feed of friends' comments in addition to RSS. Reframe It reports recent funding activity, having raised $2.3 million in a round disclosed via an SEC filing and previously $700,000 from AD Gilhart & Co. Its advisory board includes Esther Dyson, Henry Louis Gates, Jr., and Howard Rheingold. Reframe It is a browser plug-in for Firefox and Internet Explorer that lets users highlight text on web pages and add comments that appear in a collapsible side pane. Comments can be private, public, or restricted to specific groups, and the product includes a Twitter‑like social feature for following others’ comments. Users can follow comment streams via RSS and import contacts from Gmail and Facebook, with LinkedIn and other services planned soon. The company officially launched publicly and has raised $700,000 from AD Gilhart & Co. to support development and growth. The side‑pane comments are only visible to other users with the Reframe It plug‑in, and the article notes comments are sometimes slow to load. The writeup questions how Reframe It will differentiate itself from prior web‑annotation services and whether it can attract enough users to make the side pane broadly useful.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2010