Reloyalty provides a next-generation loyalty system built on top of bank cards, integrating with banks via PSD2 APIs so customers automatically earn rewards without points or QR codes. The product is already live in London and has integrated with 14 banks, allowing users to connect cards through Reloyalty’s mobile app. The company aims to expand to all major UK banks by the end of the year and target 10K users in London in the short term. Its roadmap includes turning the service into a marketplace of contextual, personalized rewards (e.g., cashback versus partner offers like Uber) and improving a proprietary algorithm that measures customer–merchant relationships. The team was re-launched in 2018 by four co-founders and has grown to an eleven-person development team with senior advisors, including ex-SumUp and ex-Telerik executives. Financially, Reloyalty has previously raised €257.5K and recently closed a new seed round of €530K to support expansion and product development.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2019