Remerge is a Berlin-based mobile app marketing platform that specializes in retargeting and re-engaging app users. Its product analyzes an app’s user base, segments users into groups, and serves highly personalized display ads in the same or other apps to drive engagement and purchases. The company gives examples such as targeting inactive purchasers or specific gamers to push them to higher levels or conversions. Remerge says it re-engages users in 39 countries, counts Foodpanda, Product Madness and Funstage as customers, and its technology reaches 260,000 users per second across 330,000 apps. Founded the previous year, the startup is expanding internationally and plans to use new funding to grow in the U.S., including opening a San Francisco office; its CRO and co‑founder has relocated to San Francisco to build the U.S. team. Remerge offers an audience segmentation and retargeting platform that helps app developers analyze user bases, create discrete user segments, and retarget those groups across apps. The product enables campaigns such as re-engaging inactive users or targeting users who made in-app purchases to drive further purchases. Unlike some competitors, Remerge does not require an SDK and instead ingests real-time data streams from attribution providers like Adjust or Tune or directly from advertisers' CRM systems. The platform can dynamically update audience segments so new users fitting scenarios are retargeted automatically. The company launched officially off the back of a $1 million seed round. Its five founders include CEO Pan Katsukis, who previously co-founded Madvertise.

Total raised

$4M

Funding rounds

2

Latest round

Series A

Latest activity

Aug 2015