Resonate provides A.I.-driven consumer data and analytics through its Resonate AI-Data Engine and the Resonate Ignite SaaS platform, delivering privacy-safe, real-time insights and activation capabilities. Its Elements dataset contains more than 14,000 proprietary consumer attributes and is scaled to roughly 230 million individuals and the 1 billion devices they use. Hundreds of brands and agencies use Resonate for research, analysis, omnichannel activation and to inform strategic planning and marketing. The company emphasizes dynamic profiling that captures changing sentiment and behavior amid events such as COVID-19 and inflation. Resonate plans to use the new investment to expand mission-critical consumer data, enhance its AI-data infrastructure and ID graph, and grow product and technology offerings. Terms of the transaction were not disclosed in the announcement. Resonate provides a SaaS platform that delivers real-time consumer intelligence, data and media activation, claiming proprietary profiles on 200M+ U.S. adults. The company combines primary research, behavioral infrastructure and AI to help marketers identify, understand and engage customers across channels. Resonate has seen 10x growth in its real-time consumer intelligence SaaS platform business in 2017 year-to-date. The firm plans to use new funding to accelerate go-to-market activities, expand sales into key B2C brand verticals and agency partnerships, and add customer-facing mobile and location-based analytics. Product investments will deepen its “always on” research and behavioral infrastructure and expand AI and deep learning capabilities. Resonate is headquartered in Reston, Virginia and is privately held.

Total raised

$8M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2017