Resonate Networks offers an attitudinal targeting product that claims to reach consumers based on values, beliefs and attitudes independent of cookie-based behavioral data. Launched in 2009 and based in the US, the company initially focused on helping advocacy organizations and political campaigns. It later expanded the application of the same methodology to commercial advertisers who struggle to match audience knowledge to online campaigns. Resonate says it will use the new capital for research and development, sales, and marketing. The company has positioned its approach as distinct from browsing-behavior targeting and emphasizes original research over behavioral shortcuts. No revenue or user metrics were disclosed in the article.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Jun 2010