RetailNext provides smart store analytics that automatically collects and analyzes shopper behavior through proprietary sensors and a centralized SaaS solution to optimize store performance, security, and compliance. The platform includes solutions such as theft prevention analytics and predictive traffic forecasting and is used for in‑store traffic and conversion analytics. RetailNext has scaled to more than 100 countries, served 560 retail brands, and in 2024 averaged 1,200 installations into physical retail shops per month. The company plans to expand its international team, accelerate product innovation, and use significant capital for acquisitions. RetailNext was founded in 2008 and is headquartered in Campbell, California. Houlihan Lokey served as advisors on the transaction. RetailNext operates a centralized SaaS and IoT platform that aggregates shopper behavior data and delivers in-store analytics to help retailers optimize the customer journey and operations. The platform integrates data from staffing systems, promotional calendars, weather services, point-of-sale systems, Wi‑Fi device detection, and video analytics. Its tools enable retailers to measure store performance, drive sales, reduce costs, and mitigate liability risks. The company was founded in 2007 by Cisco engineers and, as of May 2021, its analytics software has been adopted by over 450 retailers in more than 85 countries. RetailNext experienced record growth in Q1 2021, and the firm says post-COVID retailers are seeking innovative platforms to sustain their business. The company plans to use new capital to accelerate implementation of retail data infrastructure solutions in response to rising market demand. RetailNext operates a retail-oriented Internet-of-Things platform that conducts shopper analytics via a centralized SaaS platform. The company focuses on providing analytics to retail operators to understand shopper behavior. Its core product is described in the article as a consolidated SaaS solution for shopper analytics. The report highlights a strategic equity investment into the company, suggesting external investor interest. The article does not provide operating metrics, revenue, user counts, or financing size. No future product plans or financial details are specified in the coverage. RetailNext offers a SaaS platform that collects and correlates data from a broad set of in-store data sources, including sensors, to measure shopper behavior. Led by founder and CEO Alexei Agratchev, the company operates in 40 countries. It plans to use new funding to extend platform capabilities through investment in research and development, including expanding engineering resources and adding in-store location and predictive analytics technologies. RetailNext also intends to accelerate growth in new markets, strengthen its presence in North America, Europe and Asia, and pursue strategic acquisitions. The company has raised $184M to date, including the most recent $125M round. RetailNext offers in-store analytics and big-data services that aggregate video, passive Wi‑Fi, point-of-sale, workforce management, credit-card and other data to track and analyze shopper behavior. The company tracks over 500 million shoppers per year across nearly 100,000 in-store sensors in 33 countries and serves about 140 global retail customers. New store deployments are growing at a rate of at least 400 installations per month, and customers include Bloomingdales, American Apparel, Brookstone, Mont Blanc, Ulta and Family Dollar. RetailNext acquired the opt-in in-store data tracking service Nearbuy in December 2013 in a mid-teen-millions deal to add Wi‑Fi-based tracking. With the new funding, the company plans to expand into Asia, Europe, Latin America and other emerging markets and to boost research and development. It is pursuing additional in-store location and predictive analytics applications for the data it collects.

Total raised

$220M

Funding rounds

7

Latest round

Equity

Latest activity

Jun 2021