Rethink Books builds eBook discovery and purchase apps, including FirstChapters, which lets users scan physical books or browse curated lists and read the first chapters before buying digital copies through Apple, Amazon, and other retailers. The company previously developed a tablet eReader app with social features (notes, sharing, and viewing friends' notes) but shifted toward discovery after similar features were integrated into popular eReader apps and devices. Rethink Books will use the funding to develop products like FirstChapters and to cultivate relationships with publishing partners. CEO Jason Illian said the company will focus on the Christian and evangelical book market, where its Dallas location could help sign partnerships with relevant publishers. Rethink Books announced it has closed a $2 million Series A led by Ambassador Technologies, reflecting investor interest in earning a share of ebook purchases on proliferating eReader devices.

Total raised

$2M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2011