Rethink Brands is a boxed water company co-founded by Matt Swanson and Chris O’Donovan and based in Columbia, Md. Its flagship product is RETHINK Kids Water, a zero-calorie, zero-sodium, zero-sugar boxed water line flavored with USDA organic fruit essences. The Kids Water line is offered in four flavors: Organic Apple, Organic Berry, Organic Fruit Punch, and Organic Orange Mango. The company reports nationwide distribution in more than 11,000 stores, including key accounts such as Walmart, Target, and Kroger, as well as availability on Amazon and the brand’s website. Rethink Brands plans to use recent funding to continue U.S. distribution expansion, bolster field teams in key markets, and develop new product launches in the coming year. The product recipe contains only purified water and organic fruit essence, positioning the brand in grocery and e-commerce channels.

Total raised

$7M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2018