Revel Systems offers a cloud-based POS solution that runs on iPad and bundles payroll, inventory and CRM functionality for restaurants, retailers and enterprise customers. The company positions its product as a way to bypass legacy POS hardware and long banking partner chains. Revel competes with Square, PayPal and First Data and counts customers such as Shell, Cinnabon, Estée Lauder, Tully’s, Smoothie King and Stanford University. WCAS says Revel has driven significant product innovation, market traction in key verticals and strong client growth in recent years. Private-equity backer Welsh, Carson, Anderson & Stowe has taken a majority stake and plans to fund and catalyze Revel’s next phase of growth, potentially pursuing larger-brand deals and a bigger tech exit. Revel Systems provides an iPad-based point-of-sale (POS) platform offering front-end order entry, payment processing and cash register functionality paired with back-end tools such as personnel scheduling, time clock and payroll management, inventory and product/menu management, and advanced reporting. Its platform is deployed in tens of thousands of locations across the United States and internationally. The company intends to use the latest funding to accelerate its global expansion and to support large enterprise engagements within both existing and new verticals. Revel serves SMBs, franchise operators and enterprises with enterprise-grade operations and reporting features to manage and grow their businesses. Founded in 2010 by Lisa Falzone and Chris Ciabarra, the company has steadily expanded its product suite and market presence. Revel Systems builds an iPad-based point-of-sale platform used by SMBs and larger retailers and restaurants such as Dairy Queen, Goodwill, and Smoothie King. The company has close to 10,000 terminals deployed, employs about 200 people, and is break-even on annual financials. Revel plans to expand globally with Europe as its next market and to ramp up product development. The new funding is aimed at aggressive hiring, including COO and CFO searches, and enlarging fulfillment and operations teams. Management is preparing the company for an initial public offering, which they anticipate in the next two to three years. WCAS’s involvement will also add an external board member to support growth and execution. Revel Systems provides an iOS-based iPad point-of-sale solution for restaurant, grocery and retail businesses. The platform integrates payroll, inventory tracking, customer relationship management and other back-office functions. Its Revel Marketplace enables direct integrations with third-party enhancements such as mobile payments, online ordering, gift and reward cards, and advanced financial software. Founded in 2010 by Lisa Falzone and Chris Ciabarra and based in San Francisco, the company targets merchants across retail and hospitality. Revel plans to expand sales and servicing capacity, grow nationwide and abroad by opening offices in Asia and Europe, and build a West Coast distribution center in addition to an existing facility in Orlando, Florida. It raised $10.1M in capital to fund this expansion. Revel Systems provides an iPad-powered, front-to-back-of-house POS platform including iPad software plus optimized hardware such as cash registers, weighing machines, and receipt printers. The platform can be customized for payroll, inventory tracking, web ordering, email receipts and other workflows. Revel is targeting chain restaurants and retail establishments with at least $500,000 in annual revenue and charges customers upwards of $3,000 for the full system plus a software licensing fee. The company positions its offering as a lower-cost alternative to traditional POS systems, which it says cost at least $6,000. Revel reports around $80 million in processing business with major brands and has been tapped by Beautiful Brands International to power POS systems across multiple franchised locations. The company launched in August 2011.

Total raised

$127M

Funding rounds

5

Latest round

Series C

Latest activity

Aug 2015