ReviewPro is a technology provider of online reputation management and social-media presence solutions tailored to the hotel industry. Founded in 2008 in Barcelona by RJ Friedlander, Tim Towle and Dimitry Lvovsky, the company operates with offices in the United States and Latin America. Its product suite includes the Global Review Index™, which the company has positioned as a market standard. By 2013 ReviewPro had a team of more than 70 people, served over 6,000 clients across 80 countries, and derived 75% of its revenues from abroad. Major customers include chains such as Meliá, Kempinski, Iberostar, citizenM and others as well as high-profile independent hotels. The company plans to use the new capital to consolidate and expand its international leadership in the segment. ReviewPro is an advanced reputation management platform focused on the hotel sector, offering hotel-specific business intelligence and reputation analytics. The platform processes guest reviews and social media across multiple languages, analyzing up to 22,000,000 reviews in seven languages. ReviewPro has expanded into France, Italy, Portugal and Argentina and is planning aggressive expansion into a further 30 countries, targeting 2,400 hotels by the end of the year. The company emphasizes hotel-focused features, measurement points and competitive analysis rather than generic reputation tools. Management says its analytics help hoteliers increase sales and profitability by leveraging social media and user-generated content. Financially, ReviewPro has raised seed funding—approximately €1m last year and an additional €820,000 in the latest round—to fund its growth plans. ReviewPro is a Barcelona-based hotel reputation management service that provides hotels and chains with a business-intelligence platform for aggregating, analyzing and interpreting online reviews, videos and images. The company claims to aggregate and analyze more than 11,000,000 reviews, videos and images from over 50 sources including TripAdvisor, Expedia, Venere, Facebook, Twitter, Flickr, blogs and forums. Its dashboard features a Global Review Index — a weighted average calculated from variables such as number of reviews, degree of customer satisfaction and quality of the review source — plus tools to track, filter, tag and benchmark reviews and competitors. ReviewPro offers a simple pricing model with two monthly rates depending on whether customers are individual hotels or larger chains, and has quickly gained over 200 clients. The product is available in English, Spanish and German, and the company plans to roll out versions in France, Germany, Portugal, Italy and the U.S. by the end of the next quarter. It is operating and developing on €1 million in funding from private investors (including RJ Friedlander) and Spain’s CDTI public initiative, which provides soft 10-year, no-interest loans.

Total raised

$6M

Funding rounds

3

Latest round

Equity

Latest activity

Jul 2013