Revionics is an Austin, Texas–based profit optimization company that offers SaaS-based pricing, promotion, markdown and macro space solutions. The company’s platform is used by profitable retail brands across ecommerce, grocery, hardlines and softlines. Revionics’ solutions optimize more than 62,000 retail sites across 18+ million products. Led by CEO and Chairman Marc Hafner, the company focuses on helping retailers improve margins and operational pricing decisions. Its recent financing is intended to support strategic growth initiatives and expand its product and market reach. Revionics builds data-driven shopper analytics and merchandise optimization software for retailers. The company reports more than 37,000 customers worldwide and says customers typically see a 2–5% increase in gross margin, a 2–7% increase in sales, and an average $10 return for every dollar invested. Revionics says it delivers an estimated $2B in additional profit annually to its retail customers. The company plans to use new funding to expand global market share, accelerate R&D on its software products, and support future acquisitions. Revionics relocated its headquarters to Austin from California in 2013. According to its Crunchbase profile, it previously raised $18 million in three rounds from two investors. Revionics offers an end-to-end merchandise optimization SaaS platform that uses predictive analytics and demand-based science to help retailers make data-driven decisions on price, promotion, markdowns, assortment, placement, and space allocation. The cloud-based solution ingests comprehensive shopper demand signals to enable omni-channel, shopper-centric merchandising across online, in-store, social, and mobile touch points. Revionics reports deployment across over 37,000 retail locations and supports retailers representing more than $150 billion in annual revenue. Its customer base spans grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and e-commerce sites. The company plans to use the investment to accelerate global expansion into new markets and to expand research and development efforts. The article emphasizes Revionics’ strong customer traction, quantifiable ROI for retailers, and continued business momentum.

Total raised

$30M

Funding rounds

3

Latest round

Equity

Latest activity

Dec 2014