Rheo is a personalized video app for Apple TV that organizes short-form videos by mood (e.g., Laugh, Inform, Spark, Learn, Chill, Move) and curates content from sources like Facebook and Vimeo. The app surfaces about 16,000 videos after adding Vimeo’s catalog and reportedly adds roughly 1,000 videos per week. Rheo’s feed adapts to viewers over time using signals such as watching a video to completion, skipping, time of day, and a manual “boost” control on the Siri remote. In three months, Rheo’s viewers have watched over a million videos; the company declined to disclose its user count and is not currently monetizing. The team is led by founder Alan Cannistraro, an ex-Apple product veteran, with Charles Migos joining as chief product officer. Near-term plans for the newly raised capital include hiring industry experts and creative newcomers, and the company intends to remain on Apple TV for now before expanding to other platforms.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2016