Founded in 2016 and based in Charlottesville, Virginia, Rhoback is an activewear brand popular with golfers, outdoor enthusiasts, and college students. The company is known for moisture-wicking performance polos, active t-shirts, quarter-zips, and hoodies and has partnered with golf creators and college athletes via NIL deals. Rhoback serves more than 2 million customers, has shipped over 3.5 million orders, employs more than 100 people, and surpassed $150 million in revenue in 2025. The brand is on pace to exceed $200 million in revenue in 2026, according to reports. Rhoback opened its first brick-and-mortar store in Charlottesville in November and is expanding beyond DTC into retail, wholesale, and collegiate licensing. Recent collaborations include a limited-edition collection with the Jack Nicklaus estate and ongoing partnerships with digital golf personalities and nearly 60 NCAA universities and colleges.

Total raised

$50M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2026