Rhone offers a full line of style-driven men’s activewear made from innovative fabrics sourced from around the world. Its materials are engineered for performance characteristics including anti-odor and anti-microbial properties and extremely comfortable fits. The company recently launched GoldFusion, a proprietary technology that infuses gold particles into fabrics to make garments softer, faster-drying, longer-lasting and odor-neutralizing. Rhone sells direct-to-consumer at Rhone.com and through brick-and-mortar partners, including all Equinox locations, select REI and Bloomingdale’s locations, Peloton Studios, and roughly 150 specialty stores and gyms. The business is led by CEO Nate Checketts and was founded in 2014. The company received a private equity investment from L Catterton’s Growth Fund. Rhone, founded in 2013 by CEO Nate Checketts and based in New Canaan, Connecticut, is a men's activewear and lifestyle brand that designs and sells performance apparel. Its products are carried at select Bloomingdales, Nordstrom, Equinox and CorePower Yoga locations and online at Nordstrom.com. The company has raised external capital, including a $1.2M seed round in late 2013 and a recent Series A. It intends to use new funds to further product research and development, increase distribution, and drive customer acquisition through strategic marketing. Rhone plans to double headcount and expand into a 4,000 square foot retail storefront and office in Stamford, CT by early next year. The company will re-launch its e-commerce site with a focus on customer experience, has secured the www.Rhone.com domain, and will open a temporary SoHo retail space in October 2015 for the holiday season.

Total raised

$5M

Funding rounds

2

Latest round

Series A

Latest activity

Sep 2015