Ribbon is an in-product user research platform that powers product and user research teams. Led by CEO Axel Thomson and based in London, UK, the company enables customers to run research studies directly within their products. Customers can deploy video interviews and in-product surveys to active users based on product interactions and user behaviors. This capability lets teams continuously validate product decisions and build improved user experiences. The company raised £2.63m in Seed funding to continue developing its platform and features. Ribbon intends to use the funds to expand operations. Ribbon provides a widget that product teams install on their websites to recruit and run video interviews and other qualitative research at any point in the user journey. The platform is designed to make user research rapid and continuous, with founder Axel Thomson saying interviews can be started in roughly the same time it takes to order an Uber. It targets product managers, designers and user researchers and aims to help teams validate hypotheses, socialise research findings, and speed product development. Thomson founded the company after leading product and UX work at Gousto. Ribbon launched an MVP to the Product Hunt community at the end of October last year and had been bootstrapped until this raise. The company disclosed raising £200,000 in pre-seed funding from MMC Ventures, RLC Ventures and a group of London-based angels.

Total raised

$3M

Funding rounds

2

Latest round

Seed

Latest activity

Oct 2022