Ridero.ru operates as a self-publishing service aimed at authors and the small‑print‑run segment of the book market. The article describes the service as innovative, notes multiple accelerator awards, press coverage, and that the CEO appears on the Culture TV channel. It cites Rospechat 2013 data showing 120,512 book and brochure titles published in Russia, with 53.1% released in print runs under 1,000 copies—suggesting a core addressable audience for Ridero. The piece estimates roughly 60,000 titles per year in that segment and runs a back‑of‑the‑envelope scenario that if every author bought all services at about 5,000 rubles per title, revenue could reach 300 million rubles. The article cautions that companies have costs, customers will not purchase every item on the price list, and media exposure does not guarantee a market monopoly. It also notes the service resembles Western offerings such as BookBaby and questions the basis for its valuation and venture investor interest.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2015