Ring builds video doorbells and other connected home security devices such as the Ring Pro doorbell and the Floodlight Cam. The company says it has roughly 1,000 employees, sells in 100 countries and is carried in about 15,000 retail locations including Home Depot and Best Buy. Ring’s stated mission is reducing crime in neighborhoods, and its product roadmap includes iterative device and platform releases through 2017–2019. The company recently debuted the Floodlight Cam at CES and plans additional product rollouts later this year. Ring is pursuing international expansion and platform integrations (e.g., with neighborhood platforms) as part of its growth strategy. Financially it has raised multiple rounds and is preparing for a potential IPO contingent on its plans proceeding as intended. Ring builds smart video doorbells that connect to a companion smartphone app, letting users answer their door from anywhere. The company launched the Ring Pro, a smaller wired $249 model with a 1080p camera, 5GHz and 2.4GHz Wi‑Fi, swappable faceplates, a two‑way speaker, and custom motion zones. Unlike the battery-powered original, the Ring Pro must be wired into a home’s doorbell chime circuit. Ring will replace Pro units stolen from homes and continues to sell the battery-powered standard for users who need a wireless option. The company announced a $61.2M Series C led by KPCB with additional investment from Sir Richard Branson and had previously raised roughly $39M. The Ring Pro is available for pre-order and is slated to ship in April. Ring is a Santa Monica, CA-based company led by Chief Inventor and CEO James Siminoff that builds the Ring Video Doorbell, a home security solution which calls a user’s smartphone when activated. The device enables homeowners to see and speak with visitors remotely and the company has added motion detection and video cloud recording features. Ring recently released Ring Chime, a small WiFi speaker that chimes in the home when the doorbell is pressed. Its products are sold through major retailers including Best Buy, Brookstone, Home Depot, HSN, Lowe’s, Target and Amazon, with more major retail locations coming this fall. The company has over 120 employees. Ring intends to use the Series B proceeds to expand operations.

Total raised

$198M

Funding rounds

4

Latest round

Series D

Latest activity

Jan 2017