Ripe provides a platform that connects disparate product-usage and profile data so product-led B2B companies can identify which users and accounts are both successful and a fit for sales engagement. The company ingests clients’ internal data from previously disconnected sources and surfaces which users represent the “ripest” accounts and recommended next steps. Founders Elin Lütz and Jonatan Dykert started the company in Stockholm in 2021 and initially called it Chimer; the name was later changed to reflect its targeting of ripe accounts. Ripe’s founders drew on their own SaaS-building experience to focus on connecting product and sales workflows rather than simply adding more data. The rise of freemium and bottom-up buying models is cited in the article as creating tailwinds for Ripe’s offering. Ripe announced a $2 million pre-seed round in support of its early-stage growth.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2022