Ripl is a Seattle-based mobile app that helps small business owners create visual social media marketing content. The app is free with an optional $9.99/month premium tier that offers additional designs, custom logos, music libraries, scheduled posts, and more. Since last year Ripl's paying customer base has grown 20X; the app surpassed 1 million installs and the platform has more than 250,000 active small business users. It is currently the fourth-highest grossing photo and video app in the App Store. CEO Paul Ingalls describes the vision as giving users a “marketing team in your pocket,” and the 15-person team says it aims to reduce the complexity and cost of marketing for entrepreneurs. The company plans to add features such as personalized recommendations and new languages to build a more holistic mobile marketing tool. Ripl reached its current product after pivots from earlier apps including Fanzo and an influencer-focused iteration. Ripl provides a mobile tool that lets small businesses — restaurants, fitness instructors, real estate agents, and others — easily create visual content for social media. The app is free, with a $9.99/month premium tier offering more designs, custom logos, music libraries, scheduled posts, and other features. After several pivots from an earlier sports app (Fanzo) and influencer-monetization features, the founders narrowed the product to visual content creation and say they have found product-market fit. The company reports more than 50,000 businesses using Ripl monthly and over one million engagements from Ripl posts per month. Ripl also reports revenue growing 100 percent month-over-month. Leadership credits low burn and iterative customer research for enabling the pivots and eventual traction with small businesses.

Total raised

$5M

Funding rounds

2

Latest round

Equity

Latest activity

Mar 2017