House Party operates a member-based community and a proprietary digital platform that connects consumer brand advocates with brands through authentic in-home events. The company combines digital media, word-of-mouth marketing and experiential, brand-inspired parties to generate millions of consumer conversations and recommendations online and offline. Its core product is an end-to-end experiential marketing service that places brands into the hands, homes and conversations of passionate influencers. House Party plans to use the new funding to accelerate growth, including investments in sales and marketing initiatives and strategic new hires. The company announced a $5.3 million Series C led by Acadia Woods Partners, and management says the capital will help expand the offering and sustain recent momentum.

Total raised

$5M

Funding rounds

1

Latest round

Series C

Latest activity

Jan 2012