Rita Personal Data offers an app that helps users visualise which companies hold their personal data, how they are being targeted, which ads they clicked, and the fiscal value attached to that data. The service also enables users to request that companies stop using or remove their data. Rita says it builds this functionality on a blockchain-based infrastructure and views this product as phase one of a broader plan. The company’s longer-term vision is to create a trusted, ethical data marketplace where users can control and reap financial benefits from their data. Rita cites that the average European internet user has shared their data with 197 companies, underlining the market need for greater transparency and control. The startup raised €1 million in a pre-seed round to roll out its blockchain technology, grow user numbers, and expand headcount; CEO and co-founder John Arts framed the product as a means to bring transparency and return power to individuals.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2022