Ritot markets a projection watch that projects the time and other data onto the user’s wrist using a low-throw projector. The company ran an Indiegogo crowdfunding campaign that raised $1.4 million. The campaign advertised a $199 early-bird price but the article notes the bill of materials looks far too expensive for that price. Reporters and commenters flagged that there is no working prototype, and founder names, locations, and update promises changed repeatedly. Project managers shifted the listed location from Ukraine to the U.S., a move the team said was for image reasons. Indiegogo performs due diligence on campaigns but generally will not cancel campaigns unless there is absolute fraud. Observers in the article expressed skepticism about the team’s ability to complete the product given the apparent lack of prototype and resource concerns.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2014