RJMetrics provides cloud business-intelligence tools that consolidate data from multiple systems into a hosted data warehouse with a web-based frontend. The product is used to bring together data from advertising networks, shopping carts, CRM, customer service software, and email marketing to determine customer value. The company positions itself as accessible to hundreds of thousands of smaller businesses while also handling enterprise-grade data sets. RJMetrics says it has more than 300 customers, mostly e-commerce, mobile, and SaaS businesses, including Walker & Company. Management plans to spend the new funding on continued product development, engineering, and marketing. The company has raised a total of $22 million to date. RJMetrics is a Philadelphia-based hosted business intelligence platform serving retail and SaaS businesses. Its product analyzes customer purchases, user activities, and product merchandising to provide actionable insights. The company offers a Data Warehouse API that functions as a Data Warehouse as a Service (DWaaS), giving plug-and-play access to enterprise-class data warehouse functionality. RJMetrics serves over 130 clients across five continents. Leadership is led by Robert J. Moore (CEO) and Jake Stein (COO). The company plans to use new capital to increase marketing, grow its sales and customer success teams, and enhance its product offering. RJ Metrics develops hosted business intelligence SaaS tools that help companies analyze customer lifetime value and retention. The founders emerged with a minimum viable prototype in 2009 and grew the team and customer base from an attic project into a Center City Philadelphia office. Prior to this raise the company was fully bootstrapped and profitable, using its own product for analytics. Management said the funding will speed product iteration and allow RJ Metrics to get in front of more customers, with a particular push to expand West Coast presence while doubling down on Philadelphia. The company plans to spend proceeds on faster product development, customer acquisition, cultivating local talent, creating jobs, and growing its hometown brand. Customers such as Fab.com have praised the product and have become investors and strategic partners.

Total raised

$24M

Funding rounds

3

Latest round

Series B

Latest activity

Sep 2014