ROAR Organic produces functional hydration beverages and powders formulated with replenishing electrolytes, vitamins (C, B5, B6, B12), and antioxidants while remaining low-calorie, non-GMO, keto-friendly and vegan. The brand emphasizes Complete Hydration™ with products typically at 20 calories and 3g of sugar or less per 18 oz bottle. ROAR ended 2023 as the #1 Flavored Non-Carbonated Water & Sports Drink brand in the Natural channel and was among the fastest-growing brands in its categories overall. Recent product activity includes a 6th ready-to-drink flavor (Blackberry Lemonade) and a 4th ROAR Plus Powder (Cherry Limeade) launched with a brand partner. The company is expanding distribution via strategic partnerships with multiple DSD distributors and extending marketing partnerships such as its Official Hydration Partner status with the Professional Pickleball Association. The brand announced a new $10 million investment from Factory LLC to accelerate distribution, product availability, and continued growth. ROAR Organic produces organic Complete Hydration™ beverages that combine electrolytes with vitamins and antioxidants. The drinks deliver 100% of daily value of vitamins C, B5, B6 and B12, are a source of vitamins A, C and E, contain 20 calories and 3g of sugar or less per 18 oz, and are non‑GMO, keto friendly and vegan. The brand emphasizes multifunctional, clean ingredients and targets consumers seeking immunity‑boosting and functional hydration products. ROAR reported 116% growth in gross revenue to close 2022. The company is expanding retail distribution (including Whole Foods, Kroger, Sprouts, Wegmans, Safeway/Albertsons and Amazon) and recently entered more than 1,300 Publix Super Markets. ROAR also plans new product innovations to debut at the end of the quarter and is building its internal sales and marketing team to support growth. ROAR Organic produces 100% natural, vegan, low-calorie, low-sugar electrolyte-infused beverages built on a proprietary coconut water base and free of artificial sweeteners or preservatives. Its product line includes six flavors: Strawberry Coconut, Pineapple Mint, Georgia Peach, Cucumber Watermelon, Mango Clementine and Blueberry Acai. The company reported 300% growth in 2018 and is sold in roughly 3,000 U.S. retail doors, including Safeway, Kroger, CVS and Rite Aid, and on Amazon. ROAR announced a $5.6M institutional funding round to support expansion. The capital will be used to expand the team, bolster product development, increase brand awareness and boost distribution. Additional retail growth was planned through 2019.

Total raised

$22M

Funding rounds

3

Latest round

Equity

Latest activity

Mar 2024