RockMelt is a social browser that embeds Facebook chat and sharing throughout users' web experience. Since launch it has attracted only a few hundred thousand active users and has relied largely on viral distribution. Viral metrics reported in the article show about half of users invite an average of 4.8 friends, but only 18% of those convert, yielding roughly one new user recruited per existing user. CEO Eric Vishria said the company has focused on engagement and will shift to serious user-growth efforts in the coming months. The company faces a tough browser market dominated by subsidized players and must either figure out how to monetize users or grow large enough to attract an acquirer. RockMelt benefits from strong VC backing and connections to Facebook engineering resources that may help its growth push.

Total raised

$30M

Funding rounds

1

Latest round

Series B

Latest activity

Jun 2011