Rollick operates the GoRollick Powersports, RV, and Boat Buying Program Marketplace, connecting manufacturers, dealers, and finance and insurance providers with in-market consumers to deliver a seamless customer journey. Its solutions include new customer acquisition, enterprise lead management, customer experience/loyalty, and marketing automation. The GoRollick.com marketplace includes a nationwide network of dealers and relationships with over 80 manufacturers. Its affinity partner network provides access to over 250 million customers, including insurance policyholders, employees at more than 2,000 top U.S. companies, members of the military, veterans, and first responders. Rollick is led by founder and CEO Bernie Brenner and is based in Austin, TX and St. Louis. The company has raised a total of $22M to date and will use the new funds to expand programs nationwide and secure new programs from recreation industry players. Rollick is an Austin, Texas-based affinity buying program and enterprise lead management solution that connects manufacturers, dealers and in-market consumers across the powersports, RV, marine and industrial equipment industries. Its product suite includes new customer acquisition, enterprise lead management, customer experience/loyalty and marketing automation, and it operates a national outdoor recreational vehicle buying network spanning hundreds of dealers and more than 60 manufacturers. The company reports an affinity partner network with access to over 50 million customers, including insurance policyholders, employees at more than 2,000 top U.S. companies, members of the military, veterans and first responders. A portion of recent funding was used to acquire Avala Marketing Group, an OEM-to-dealer marketing automation, lead-nurturing and loyalty management platform focused on marine, RV and industrial manufacturers. Rollick plans to use its capital to continue progress in the powersports and RV industries and to expand its full suite of products into the marine and industrial channels. The combined company aims to provide manufacturers and retailers in distributed dealer networks with an end-to-end marketing solution. Rollick is developing an online marketing platform aimed at RV, boat, motorcycle and powersports dealers to create a more personalized, digital buying experience. The company plans to launch in select markets including central Texas this year and to expand nationally in early 2018. It will use the newly raised capital to hire sales and marketing staff in Austin and to accelerate product rollout. Rollick’s leadership includes CEO Bernie Brenner (co-founder and Chief Strategy Officer of TrueCar), President Amit Maheshwari (former SVP of global enterprise solutions at Cox Automotive) and COO Mike Timmons (former EVP of dealer sales operations at TrueCar). The company positions its product as modernizing marketing and search to help consumers find the right product and work with the right dealer. Financially, the article reports a $5.6 million funding round to support these plans.

Total raised

$17M

Funding rounds

3

Latest round

Equity

Latest activity

Mar 2021