Ron Dorff is a men’s swimwear brand co-founded in 2012 that mixes Swedish functionality with classic French style and has expanded into other apparel categories. It operates two stores in Paris and additional locations in Berlin, New York (SoHo Broome Street) and Los Angeles, with London cited as the brand’s hometown. Sales in 2023 were €8.45 million, up 42% over the previous two years. The company runs a loyalty program, Le Club Ron Dorff, and has 25,000 U.S. members who are a key customer base. Management plans to use new funds to enhance the brand’s online presence—particularly in the U.S.—and to move to a larger Paris store while continuing to seek a Miami location. The New York Broome Street store accounts for about 12% of overall sales, outperforming London. Ron Dorff designs premium men's bodywear and upgrades classic menswear essentials across sportswear, homewear, underwear and swimwear with an athletic heritage. The brand operates an omnichannel model, having launched its e-store in 2012 and now running five own-brand stores (including two in London), two concessions in Parisian department stores, and a network of more than 70 selected high-end wholesale partners. Rondorff.com sells to over 80 countries worldwide and the company reported highly encouraging online sales in 2020 despite the Covid-19 crisis. Ron Dorff has received editorial recognition—Vogue ranked it among the top three men's swimwear brands in 2020 and GQ listed it among the top-10 men's underwear brands—and counts Michael Fassbender, Orlando Bloom and Alexander Skarsgard as brand ambassadors. The company is pursuing an aggressive growth strategy with plans to expand further into the US over the coming years. Puma Private Equity's €4m investment will provide capital to support that expansion and broader growth plans. Ron Dorff is a premium men’s bodywear and athleisure brand that blends Swedish functionality with French style. Launched in 2012, the company operates five own-brand stores in London, Paris and Berlin and sells via rondorff.com to customers in over 80 countries. It also has a network of more than 70 high-end wholesale partners and counts celebrity brand ambassadors such as Michael Fassbender, Orlando Bloom and Alexander Skarsgard. The business has received equity investment from Puma Private Equity to support its growth strategy and further expansion into the US. The brand has received editorial recognition from Vogue and GQ.

Total raised

$14M

Funding rounds

3

Latest round

Equity

Latest activity

May 2024