Roobrik offers a software toolkit that lets potential customers of health care providers answer questions about long‑term care needs and financing for aging family members. Its tools are used by more than 200 senior living communities and by AARP. The company says its model has been validated over the past year and highlights data and performance metrics it plans to promote to the market. Roobrik recently hired a full‑time head of sales and marketing and intends to use new funding to spur software growth and commercial expansion. Nate O’Keefe, the founder and CEO, previously co‑founded Modality. The company is positioned to address a growing market as U.S. demographics shift toward a larger population over age 65 by 2030.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2018