Rooibee Red Tea produces a full line of organic bottled rooibos (red) teas sold in single-serve bottles and 4-packs, with flavors including Cranberry Pomegranate, Watermelon Mint, Peach, Honey Lemon, Unsweet, Sweet and Vanilla Chai. The products are naturally caffeine-free, high in antioxidants, gluten free, and Certified Organic by the Kentucky Department of Agriculture. Since its 2009 launch the brand has expanded beyond Kentucky, helped by increased distribution, new 4-packs, and product recognition such as the 2011 North American Tea Championship award for Watermelon Mint. Headquartered in Louisville, Kentucky, the company targets families seeking healthy beverage options. Rooibee recently issued $1 million in Series A preferred stock to accelerate national market expansion through its national broker Presence Marketing/Dynamic Presence and warehouse partners UNFI and KeHE. The company also added Dana Bowers to its board to support growth.

Total raised

$1M

Funding rounds

1

Latest round

Series A

Latest activity

Dec 2011