Roojoom offers a platform that lets businesses and individuals quickly create guided online tutorials and manuals by connecting multiple pieces of content into a step-by-step, branded experience. The product shows live web pages (with links back to originals) rather than scraping content, helping avoid imagery reuse copyright issues. Roojoom reports high engagement for its presentations, saying readers spend over nine minutes on average versus typical web content dwell times of 20–40 seconds. The company uses a freemium pricing model to serve individual users, SMEs, and larger B2B customers. Its current B2B roster includes Microsoft Ventures, Clarizen, eToro, and “major banks and publishers,” though Roojoom is not disclosing exact user-base size. The startup plans to use its seed funding to further develop product offerings for businesses, with a focus on content marketing and training.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2014