Roombeats converts rights-cleared images into interactive adverts that let users hover over embedded tags to view product details and click through to purchase. The company describes its product as creating “interactive display windows” and positions image-based ads as an alternative to banner ads. Roombeats works directly with brands to enrich their own product images and provides analytics on image performance, including real-time click-through rates. It offers publishers a revenue-share on resulting click-throughs. The startup raised a €500,000 ($666,000) seed round and plans to use the funding to continue developing its technology and to push sales and marketing. Founders Markus Berger-de Léon and Florian Beba launched the company in April last year and the business is based in Berlin.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2013