RootNote is an Indianapolis-based SaaS company led by CEO Jason Burchard that builds a data platform for creators and athletes in the sports, entertainment, and media landscape. The platform ingests data from digital content, social media, e-commerce, and other third-party platforms so users can understand their digital audiences and maximize revenue opportunities. Early users include NFL teams, MiLB teams, talent agencies, media and Esports companies, universities, brand-name creators, and NIL groups. The company intends to use new funding to expand operations and continue development of the platform. RootNote recently doubled its team size and expanded the platform’s features and availability to include more companies, universities, and organizations. It is a 2023 alum of the Techstars Sports Powered by Indy Accelerator and is backed by Sequoia and multiple venture and angel investors.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

May 2024