RootsRated Media offers a content marketing platform and supporting services that allow lean marketing teams to source, distribute, and measure content to drive customer awareness, acquisition, and retention. The company has focused operations in two initial verticals: outdoor apparel and destination marketing. Clients include Osprey Packs, Rentskis.com, the Utah Office of Tourism and Atlanta CVB. RootsRated is led by Founder/CEO Fynn Glover and has offices in Chattanooga, TN. The company raised $6.5M in a Series A to fund growth. Management says the financing will be used to expand sales and marketing, accelerate product development, and expand into new verticals. RootsRated operates an outdoor media platform that connects people and brands with original content about the best outdoor experiences, handpicked by local outdoor experts and written by professional writers. The company provides sponsored content and subscription-based content licensing as well as custom content solutions for brand and retail partners. Clients named in the article include Marmot, Merrell, Outdoor Research, Utah Office of Tourism, BlueCross BlueShield of Alabama and OrthoCarolina. Founded in 2012 by CEO Fynn Glover and based in Chattanooga, Tenn., RootsRated employed 17 full-time personnel. On 13 November 2015 the company secured $2.5M in Series A funding; investors were not disclosed. The company said it will use the proceeds to continue developing its proprietary content-licensing software and to expand its custom content solutions for brands and retailers.

Total raised

$9M

Funding rounds

2

Latest round

Series A

Latest activity

Apr 2018