Roro is a studio created by industry veterans from Toca Boca, Mojang and other Swedish games teams to build creative, self‑expressive play experiences. The team includes CEO William Sampson (Toca Boca, Stardoll), co‑founder Robin Flodin (EG7) and former Mojang tech director Kristoffer Jelbring, with over 50 years of combined experience on titles like Minecraft and Toca Hair Salon. The studio is focused on players seeking positive, non‑toxic, open‑ended experiences with no rules, aiming to fill a perceived gap in creative play for younger audiences. Roro is developing a debut product for Android and iOS: a 3D digital dollhouse intended to foster creativity and self‑expression. The company has closed external financing to support product development and team growth. Leadership and investors have framed the project as rooted in Swedish game‑making expertise and aligned with trends toward self‑expression among younger players.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2024