Founded in 2013, Rosada offers a broad range of children’s products including backpacks, tote bags, bedding sets, travel kits, pouches, décor items and baby bedding, all produced in-house to maintain quality and margins. Its flagship “Lazy Zoo” diaper backpack is lightweight and water-resistant. The company launched its own e-commerce site in 2020, which now delivers about 95% of revenue, while Instagram marketing (135 k followers) drives a 5x return on ad spend. Revenue climbed from ₹48 lakh in FY 21-22 to ₹6.48 crore in FY 24-25, with year-to-date sales already at ₹6.7 crore and FY 25-26 turnover projected at ₹12.5-13 crore. Average order value is ₹1,990 and the six-month repeat purchase rate is 31%. Rosada has begun an offline push, entering Hamleys stores in June 2025, where each outlet generates ₹1.5-1.75 lakh in monthly sales. Bags contribute 60% of revenue, pouches and travel sets 20%, and bedding plus accessories make up the balance.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2026