Rose Rocket offers a software-as-a-service transportation management system (TMS) that centralizes communication and collaboration among truckers, brokers, carriers, shippers and drivers. The platform supports workflows for small broker segments up to enterprise carriers and integrates third-party apps to minimize duplicate data entry and provide real-time updates. Rose Rocket emphasizes product-led growth and self-onboarding to reduce continuity risk amid industry labor shifts. The company reports a customer base of roughly 1,000–1,500 clients and says its network has grown 47x since 2021. Management projects annual recurring revenue could reach $100 million within the next three years if current trajectories hold. Rose Rocket says it has seen significant year-over-year growth, including during the pandemic. Rose Rocket builds transportation management software (TMS) that its CEO describes as a "NetSuite for trucking," aiming to coordinate brokers, carriers, and other players in the freight ecosystem. The company offers the same platform to freight brokers and trucking companies so work can proceed seamlessly when both parties use the software. Rose Rocket characterizes its approach as going "horizontal inside of a vertical," seeking to integrate multiple parts of the trucking market rather than focus on a single niche. It competes with other vertical software providers and with customers' continued use of Excel and manual processes in an industry that is not fully digitized. The article cites strong traction: customer logo count rose roughly 9x year-over-year and contracted deal volume rose about 9x over the same period. Rose Rocket is Toronto-based and maintains U.S. incorporation to facilitate North American fundraising.

Total raised

$63M

Funding rounds

2

Latest round

Series B

Latest activity

Jun 2023