Rosy Soil formulates organic, biochar-rich, peat-free potting mixes that deliver nutrient-dense, water-retentive growing media for houseplants and other specialty plants. Its signature Houseplant blend averages 30 % biochar and is complemented by tailored mixes for cacti, succulents, orchids, aroids, seedlings, and herbs. The company sells through independent garden centers and has just entered all Target stores nationwide, reporting that revenue has been tripling year-over-year. Future product launches include an Outdoor Garden blend and larger-scale applications for commercial agriculture and farm wholesale. Rosy also plans a brand refresh led by Brooklyn agency Creech to deepen appeal with Gen Z and millennial “plant parents.” The firm positions its soil as both a consumer convenience and a climate-positive solution, emphasizing biochar’s long-term carbon sequestration benefits. To date, Rosy has raised $8 million in venture funding, including the new Series A round.

Total raised

$9M

Funding rounds

2

Latest round

Series A

Latest activity

Feb 2026