Route provides post-purchase package tracking, licensed shipping insurance, fast issue resolution, carbon-neutral shipping, and remarketing to help brands manage the post-purchase experience. Led by CEO Michael Yamartino and based in Lehi, UT, the company empowers more than 13,000 brands including Alice + Olivia, BlendJet, Cult Gaia, Tom Ford, Daily Drills, LoveShackFancy, Solo Stove, and Wellbel. Route enables shipment tracking, package protection and carbon offsetting to engage and retain customers after online purchases. The company achieved $100M in revenue in 2023 and says it is on a clear path to profitability. In June 2024 Route surpassed $15 billion in protected merchandise, underscoring traction with retailers and customers. Its product suite spans protection, tracking, and remarketing to drive re-discovery and post-purchase engagement. Route develops shipment-tracking software that lets e-commerce providers deliver real-time updates on orders to customers. The company is based in Los Angeles and Salt Lake City. Article coverage reports that Route raised $200 million in funding. Investors named in the coverage include Eldridge, Madrona Venture Group, Riot Ventures, FJ Labs and Jaws Capital. The round values the company at $1.25 billion. No operating metrics or future product plans were disclosed in the article. Route offers an app and Gmail extension that automatically ingests and visually tracks e-commerce orders from merchants and major carriers. Customers can buy Route+ insurance for roughly 1% of an item’s cost and file claims in one tap, with reimbursement backed by Lloyd’s of London. The company integrates with merchants via API and works with 1,600 merchants and 600 carriers, having overseen shipments to 1.3 million customers in 187 countries. Route reports an $8.85 million revenue run rate and grew headcount from 5 to 100 employees this year while maintaining a ~90% customer satisfaction score. The product roadmap includes adding new app features and potentially expanding into adjacent merchant services (freight forwarding, financing) and consumer features like physical mail scanning. Route positions itself as a free consumer product unless users buy insurance and markets its merchant-facing tools as a way to improve conversion and reduce support costs.

Total raised

$252M

Funding rounds

3

Latest round

Series C

Latest activity

Jun 2024